A creative leader at the nexus of brand and design operations — growing integrated, high-functioning design teams

My Work

Creative Strategy,
Design Operations & Culture

Coming Soon!

What People Are Saying…

“Susan exemplifies servant leadership, outstanding creative coaching, creative strategy and most importantly strong collaborative partnership. I have had the pleasure of calling Susan my partner for over four years and have witnessed her growing and developing one of the best creative teams I have ever had the pleasure of working with.”

— Todd Wright | President, Avant

“In all of my years in creative roles across marketing, advertising, education, and publishing I have never worked with anyone more creatively inspiring and professionally supportive than Susan Bertocci. As the lead writer on her team, we collaborated on numerous campaigns. Without question, I always delivered my strongest work by virtue of Susan’s qualities as both a visual artist and a trusted leader.”

— David Bartley | Creative Director - Copy, Myriad Productions

“Susan is a highly organized leader. She leads creatives with a singular focus on excellence and settles for nothing less. I’d put the work I did under Susan against any other competition, anywhere. She elevates every idea through her design expertise, coupled with her rare ability to recognize and draw out the full potential of each idea. Under Susan, I became a better copywriter, a better thinker, and a better leader.”

— Brett Halbleib | VP Medical Knowledge Group

About Me

“Hi, I’m Susan–a Boston native and California transplant who’s always had a knack for finding creative solutions and building stronger teams.”

In Good Company

I enjoy working with a wide range of clients — no company is too big or too small. Ask me about these partnerships

 

AARP
AbbVie
AT&T
CVS
Eli Lilly
ENDO Aesthetics
FedEx

General Motors
Genentech
Hasbro
Parker Brothers
Putnam
Upromise
Virgin Health

Career Journey
The 5 chapters of my experiential path

 

Executive Creative Director
Avant Healthcare

2014 – Current

Creative Leader

Continue to craft and lead strong teams comprised of highly skilled and collaborative talent, growing our AbbVie account 800 percent in nine years with innovative creative campaigns that adhere to strict medical regulation.

  • Guide the strategy, ideation, and creative development for AbbVie, ENDO Aesthetics, and Medical Affairs.

  • Generate high-impact and visually engaging creative with impeccable medical accuracy.

  • Foster strong cross-functional partnerships to strengthen a medical communication philosophy that unifies creative, science, and client strategy.

 

Founder
Roar Collective

2011 – 2014

Creative Pioneer

Recruited a dedicated team of industry professionals, hand-chosen to provide creative and marketing solutions to companies of any size–and anywhere.

  • Recruited a dedicated team of industry professionals uniquely constructed to provide creative and marketing solutions to companies of any size–and anywhere.

  • Managed corporate identity, strategy & positioning

  • Created interactive digital products and programming

  • Developed direct mail and advertising campaigns across print, radio, and television

 

Creative Director
AARP Financial

2009 – 2012

Creative Architect

Constructed an in-house creative department that replaced the AOR agency, Digitas, and led an MFEA Star Award-winning redesign of our corporate website.

  • Constructed an in-house creative department that replaced the AOR agency, Digitas.

  • Led the creative for all marketing and web strategy efforts across all brand initiatives.

  • Re-designed website with strategic and tactical alignment between divisions.

  • Earned four MFEA Star Awards for best online marketing experience.

 

Creative Director
UPromise

2007 – 2008

Creative Engineer

Built a creative department from the ground up, reimagining brand creative and member communications with a focus on digital messaging.

  • Designed and directed a creative department from the ground up.

  • Reimagined brand creative to elevate value.

  • Led high volume member communications with a focus on digital messaging.

 

Associate Creative Director
Digitas

1997 – 2007

Creative Overachiever

Emerged as the go-to creative leader, consistently exceeding expectations for clients including General Motors, AT&T, Fed-Ex, and AARP.

  • Emerged as the go-to creative leader in strategic and conceptual execution.

  • Innovated visual materials for integrated, cross channel communication.

  • Consistently delivered results that exceeded expectations for General Motors, AT&T, Putnam Financial, Virgin Healthcare, AARP, Fed-Ex, and more.